Exert from recent Western Horseman article with Frank Merrill....

Q.  Many horse-related organizations are experiencing downturns in membership.  How can they best face that challenge?

A.  Our horse organizations, whether they are discipline-driven associations or breed organizations, have realized a down trend in membership numbers.  This is disconcerting because we have gotten so much competition from other forms of recreation.  We have to come up with a way capture youth at a pre-school age and attract them to the horse-not just a Quarter Horse, but any breed. 
...
We haven't done a very good job in the horse industry of trying to cultivate the youngest people because we never had to do it before.
...
We have got to start paying attention to try to cultivate our youngest kids.


 


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08/04/2014 10:03pm

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At such a young age kids already know what they want to do in their lives like horse riding so parents make sure that the child will get to try it. The horse organizations should do what the best they can so that anyone will be able to enjoy the membership. In order to get members the organization should do activities like a show and invite children from local schools. As I said the kids know what they want so maybe getting the chance to see a real horse show will convince them to get a membership. The horse industry would be able to get back up if they use different ways to capture the youth.

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We really have got to start paying attention to try to cultivate our youngest kids!

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05/31/2016 1:47am

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