Exert from recent Western Horseman article with Frank Merrill....

Q.  Many horse-related organizations are experiencing downturns in membership.  How can they best face that challenge?

A.  Our horse organizations, whether they are discipline-driven associations or breed organizations, have realized a down trend in membership numbers.  This is disconcerting because we have gotten so much competition from other forms of recreation.  We have to come up with a way capture youth at a pre-school age and attract them to the horse-not just a Quarter Horse, but any breed. 
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We haven't done a very good job in the horse industry of trying to cultivate the youngest people because we never had to do it before.
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We have got to start paying attention to try to cultivate our youngest kids.